BoAt
BoAt is a consumer electronic brand, incorporated in November 2013 that focused on headphone stereos, earphones, travel chargers, and premium cables. It’s an Indian-based company established in 2015 by co-founders Aman Gupta and Sameer Ashok.
BoAt IPO Details
IPO open and close date | To be updated |
Minimum Order Quantity | To be updated |
Issue size | To be updated |
IPO price | To be updated |
Listing at | BSE and NSE |
Issue type | Book Built |
REASON FOR SUCCESS OF BoAt
- These are trending electronic devices among youngsters as the design are classy and eye catchy.
- They set the price according to the Indian marketing concept (affordable, yet sustainable)
- They are providing the best quality of audio-focused consumer electronics such as wired headphones, wireless earbuds, wireless speakers, etc.
- They are providing waterproof products, which can be used in mild rain.
- Their brand marketing strategy is so effective which helps in capturing the large market. They tie up with many influencers like Neha Kakkar, and Naved Shaik, and Cricketers like Hardik Pandya and Shreyas Iyer.
BoAt Focused on 3 major things to get the attention of the market:
- Brand Marketing
- Eye catchy Designs
- Pocket-friendly pricing
FINANCIAL HIGHLIGHTS (Amt. in Crores)
Financial Year | Total Assets | Total Revenue | Profit After Tax |
FY 2021 (as of 30 Sept 2021) | Rs.2,093.73 | Rs.1,313 | Rs.86 |
FY 2021 (as of 31st March 2020) | Rs.190.50 | Rs.609 | Rs.47 |
