The five – day mega UP International Trade Show 2024 will begin on Wednesday in Greater Noida, where the state government will showcase its policies and achievements to attract domestic and global investors. The Yogi Adityanath government will showcase its 25 sectorial policies, 27 achievements, and 13 key government schemes from both the central and state governments. The state government is also emphasising sectors such as One District One Product (ODOP), power and renewable energy as focal points of the event. In addition to this, special attention will be given to promoting agriculture and allied industries, the aviation sector, defence manufacturing, e- commerce, electronics, education, film and entertainment, as well as fisheries, livestock, and dairy services. The event will also highlight the state’s GI- tagged products, with dedicated B2C meetings planned to facilitate business connections. The state government will also promote 13 major schemes, including credit guarantee schemes for micro and small enterprises. Through these initiatives, visitors will be informed about the ongoing activities in the state and the process of benefiting from them. Furthermore, UPITS- 2024 will cover a wide range of industries such as highways, industrial parks, horticulture, food processing, infrastructure engineering, manufacturing, IT, and the Smart City Mission. According to the state government, Uttar Pradesh has emerged as the leading destination in the country for the MSME industry. Similarly, 25 sectoral policies have been implemented to promote various sectors in the state.The leather industry, retail, sports, software technology, tourism and hospitality, toy association clusters, and the UP Police Association will also be represented. Awareness of these policies, the journey of reforms and development in the state through them.The process of benefiting from these policies will be widely publicised at the trade show.